/* ================================
   TOKENS
   ================================ */
:root {
  --black:  #0a0a0a;
  --white:  #ffffff;
  --soft:   #f7f7f7;
  --g100:   #f3f4f6;
  --g200:   #e5e7eb;
  --g400:   #9ca3af;
  --g500:   #6b7280;
  --g700:   #374151;
  --max:    860px;
  --py:     6rem;
  --px:     1.5rem;
}

/* ================================
   RESET
   ================================ */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--black);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}

/* ================================
   LAYOUT
   ================================ */
.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--px);
}
.section  { padding: var(--py) 0; }
.bg-soft  { background: var(--soft); }

/* ================================
   ANIMATIONS
   ================================ */
.will-fade {
  opacity: 0;
  transform: translateY(14px);
  transition: opacity 0.5s ease, transform 0.5s ease;
}
.will-fade.in-view { opacity: 1; transform: none; }

/* ================================
   NAV
   ================================ */
#navbar {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.9);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s;
}
#navbar.scrolled { border-bottom-color: var(--g200); }

.nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 1.1rem var(--px);
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.logo {
  font-size: 1rem;
  font-weight: 700;
  letter-spacing: -0.3px;
  color: var(--black);
}

.btn-nav {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--black);
  text-decoration: none;
  border: 1.5px solid var(--black);
  padding: 0.45rem 1.1rem;
  border-radius: 6px;
  transition: background 0.15s, color 0.15s;
}
.btn-nav:hover { background: var(--black); color: var(--white); }

/* ================================
   HERO
   ================================ */
.hero {
  padding: 7rem 0 5rem;
  text-align: center;
}

.badge {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--g500);
  border: 1px solid var(--g200);
  border-radius: 100px;
  padding: 0.35rem 0.9rem;
  margin-bottom: 1.75rem;
}

.hero h1 {
  font-size: clamp(2.2rem, 5vw, 3.5rem);
  font-weight: 800;
  letter-spacing: -1.5px;
  line-height: 1.1;
  margin-bottom: 1.25rem;
}

.hero-sub {
  font-size: clamp(1rem, 2vw, 1.15rem);
  color: var(--g500);
  line-height: 1.5;
  margin-bottom: 1.25rem;
}

.hero-body {
  font-size: 0.95rem;
  color: var(--g700);
  max-width: 520px;
  margin: 0 auto 2.25rem;
  line-height: 1.7;
}

.btn-primary {
  display: inline-block;
  background: var(--black);
  color: var(--white);
  font-size: 0.9rem;
  font-weight: 600;
  padding: 0.85rem 2rem;
  border-radius: 8px;
  text-decoration: none;
  letter-spacing: -0.1px;
  transition: opacity 0.15s;
}
.btn-primary:hover    { opacity: 0.78; }
.btn-primary.inverted { background: var(--white); color: var(--black); }
.btn-primary.inverted:hover { opacity: 0.88; }

.hero-trust {
  margin-top: 1.5rem;
  font-size: 0.8rem;
  color: var(--g400);
}

/* ================================
   BOA PREMIUM TESTIMONIALS
   ================================ */
.boa-section {
  padding: 4rem 0;
  background: var(--soft);
  border-top: 1px solid var(--g200);
  border-bottom: 1px solid var(--g200);
}

.boa-pair {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
  align-items: start;
  max-width: 700px;
  margin: 0 auto;
}

/* ================================
   TESTIMONIAL IMAGES
   ================================ */
.testimonial-img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 12px;
  border: 1px solid var(--g200);
  box-shadow: 0 2px 16px rgba(0, 0, 0, 0.06);
  cursor: zoom-in;
  transition: box-shadow 0.2s ease, transform 0.2s ease;
}
.testimonial-img:hover {
  box-shadow: 0 8px 32px rgba(0, 0, 0, 0.1);
  transform: translateY(-2px);
}

.inline-testimonial {
  max-width: 500px;
  margin: 3rem auto 0;
}

/* ================================
   LOGO STRIP
   ================================ */
.logo-strip {
  border-bottom: 1px solid var(--g200);
  padding: 2.25rem 0;
  background: var(--white);
}

.ls-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--g400);
  text-align: center;
  margin-bottom: 1.5rem;
}

.ls-logos {
  display: flex;
  justify-content: center;
  align-items: center;
  flex-wrap: wrap;
  gap: 3.5rem;
}

.ls-item {
  font-size: 1.1rem;
  font-weight: 700;
  letter-spacing: -0.2px;
  color: var(--g500);
  opacity: 0.65;
  user-select: none;
}

/* ================================
   SECTION TYPOGRAPHY
   ================================ */
.eyebrow {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--g400);
  margin-bottom: 0.875rem;
}

h2 {
  font-size: clamp(1.7rem, 3.5vw, 2.35rem);
  font-weight: 800;
  letter-spacing: -0.75px;
  line-height: 1.15;
  color: var(--black);
  margin-bottom: 1.25rem;
}

.section-lead {
  font-size: 0.975rem;
  color: var(--g500);
  max-width: 480px;
  line-height: 1.6;
  margin-bottom: 2.5rem;
}

.body-text {
  font-size: 1rem;
  color: var(--g700);
  max-width: 580px;
  line-height: 1.7;
  margin-bottom: 1.5rem;
}
.body-text.strong { font-weight: 600; color: var(--black); }

/* ================================
   WHO THIS IS FOR
   ================================ */
.criteria-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  margin-bottom: 2rem;
}

.criterion {
  background: var(--white);
  border: 1px solid var(--g200);
  border-radius: 10px;
  padding: 1.5rem;
}

.c-head {
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--black);
  margin-bottom: 0.4rem;
}

.c-body {
  font-size: 0.85rem;
  color: var(--g500);
  line-height: 1.55;
}

.industry-pills { display: flex; flex-wrap: wrap; gap: 0.5rem; }
.industry-pills span {
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--g700);
  background: var(--white);
  border: 1px solid var(--g200);
  border-radius: 100px;
  padding: 0.3rem 0.85rem;
}

.industry-row {
  margin-top: 2.25rem;
  padding-top: 2rem;
  border-top: 1px solid var(--g200);
}
.ir-label {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--g400);
  margin-bottom: 0.85rem;
}
.ir-pills { display: flex; flex-wrap: wrap; gap: 0.5rem; }
.ir-pill {
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--g500);
  border: 1px solid var(--g200);
  border-radius: 100px;
  padding: 0.3rem 0.9rem;
}

/* ================================
   THE PROBLEM
   ================================ */
.outcome-list {
  margin: 1.5rem 0;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.outcome-item {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  font-size: 1rem;
  font-weight: 500;
}
.outcome-item::before {
  content: '';
  width: 5px;
  height: 5px;
  background: var(--black);
  border-radius: 50%;
  flex-shrink: 0;
}

/* ================================
   PROCESS STEPS
   ================================ */
.process-list { list-style: none; margin-top: 2.5rem; }

.process-item {
  display: flex;
  gap: 1.75rem;
  padding-bottom: 2.25rem;
  position: relative;
}

.process-item:not(.last)::after {
  content: '';
  position: absolute;
  left: 1.1rem;
  top: 2.2rem;
  bottom: 0;
  width: 1px;
  background: var(--g200);
}

.pi-num {
  width: 2.2rem;
  height: 2.2rem;
  border-radius: 50%;
  border: 1.5px solid var(--g200);
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.68rem;
  font-weight: 700;
  color: var(--g400);
  letter-spacing: 0.05em;
  flex-shrink: 0;
  position: relative;
  z-index: 1;
}

.pi-title {
  font-weight: 700;
  font-size: 0.975rem;
  color: var(--black);
  margin-bottom: 0.35rem;
  padding-top: 0.3rem;
}

.pi-desc { font-size: 0.875rem; color: var(--g500); line-height: 1.6; }

/* ================================
   WHY LASERSCALE WORKS
   ================================ */
.why-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  margin-top: 2.5rem;
}

.why-card {
  border: 1px solid var(--g200);
  border-radius: 12px;
  padding: 1.75rem;
  background: var(--white);
}

.why-icon {
  width: 2.5rem;
  height: 2.5rem;
  background: var(--g100);
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.1rem;
  color: var(--black);
}

.why-title { font-weight: 700; font-size: 0.95rem; color: var(--black); margin-bottom: 0.5rem; }
.why-desc  { font-size: 0.875rem; color: var(--g500); line-height: 1.6; }

/* ================================
   WHAT YOU GET
   ================================ */
.deliverables-grid {
  margin-top: 2.5rem;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--g200);
  border: 1px solid var(--g200);
  border-radius: 12px;
  overflow: hidden;
}

.deliverable { background: var(--white); padding: 1.75rem; }

.d-n { font-size: 0.68rem; font-weight: 700; color: var(--g400); letter-spacing: 0.08em; margin-bottom: 0.6rem; }
.d-t { font-weight: 700; font-size: 0.95rem; color: var(--black); margin-bottom: 0.4rem; }
.d-d { font-size: 0.86rem; color: var(--g500); line-height: 1.55; }

/* ================================
   SOCIAL PROOF GRID
   ================================ */
.proof-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
  margin-top: 2.5rem;
  max-width: 640px;
}

/* ================================
   PRE-CTA TESTIMONIAL
   ================================ */
.pre-cta-proof {
  padding: 3rem 0;
  background: var(--soft);
  border-top: 1px solid var(--g200);
  border-bottom: 1px solid var(--g200);
}

.pre-cta-proof .container {
  max-width: 520px;
}

/* ================================
   FINAL CTA
   ================================ */
.cta-dark {
  background: var(--black);
  text-align: center;
  padding: 7rem var(--px);
}

.cta-dark h2 { color: var(--white); margin-bottom: 1rem; }

.cta-sub {
  color: rgba(255, 255, 255, 0.5);
  font-size: 1.05rem;
  margin-bottom: 2.25rem;
}

/* ================================
   FOOTER
   ================================ */
footer { padding: 1.75rem 0; border-top: 1px solid var(--g200); }

.foot-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}

.foot-links { display: flex; gap: 1.5rem; }
.foot-links a {
  font-size: 0.84rem;
  color: var(--g500);
  text-decoration: none;
  transition: color 0.15s;
}
.foot-links a:hover { color: var(--black); }

/* ================================
   LIGHTBOX
   ================================ */
.lightbox-overlay {
  display: none;
  position: fixed;
  inset: 0;
  background: rgba(0, 0, 0, 0.9);
  z-index: 1000;
  align-items: center;
  justify-content: center;
  padding: 1.5rem;
}
.lightbox-overlay.active { display: flex; }

.lightbox-overlay img {
  max-width: 90vw;
  max-height: 88vh;
  object-fit: contain;
  border-radius: 8px;
  box-shadow: 0 24px 80px rgba(0, 0, 0, 0.5);
}

.lb-close {
  position: fixed;
  top: 1.25rem;
  right: 1.25rem;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.15);
  color: var(--white);
  font-size: 1.4rem;
  width: 2.5rem;
  height: 2.5rem;
  border-radius: 50%;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  line-height: 1;
  transition: background 0.15s;
}
.lb-close:hover { background: rgba(255, 255, 255, 0.2); }

/* ================================
   HERO AUDIENCE STATEMENT
   ================================ */
.hero-audience {
  font-size: 1rem;
  font-weight: 600;
  color: var(--g700);
  letter-spacing: -0.1px;
  margin-bottom: 1.5rem;
}

/* ================================
   WHY LASERSCALE EXISTS - COMPARISON
   ================================ */
.comparison-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--g200);
  border: 1px solid var(--g200);
  border-radius: 12px;
  overflow: hidden;
  margin-top: 2.5rem;
}

.comp-col {
  background: var(--white);
  padding: 1.75rem;
}

.comp-us {
  background: var(--black);
}

.comp-label {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--g400);
  margin-bottom: 1.25rem;
}

.comp-us .comp-label {
  color: rgba(255, 255, 255, 0.45);
}

.comp-list {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.comp-item {
  font-size: 0.875rem;
  color: var(--g400);
  line-height: 1.45;
}

.comp-us .comp-item {
  color: rgba(255, 255, 255, 0.85);
}

/* ================================
   WHY BUYERS RESPOND
   ================================ */
.psych-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--g200);
  border: 1px solid var(--g200);
  border-radius: 12px;
  overflow: hidden;
  margin-top: 2.5rem;
}

.psych-card {
  background: var(--white);
  padding: 2rem;
}

.psych-title {
  font-size: 1.1rem;
  font-weight: 800;
  letter-spacing: -0.3px;
  color: var(--black);
  margin-bottom: 0.5rem;
}

.psych-desc {
  font-size: 0.875rem;
  color: var(--g500);
  line-height: 1.6;
}

/* ================================
   WHY LASERSCALE WORKS - INTRO
   ================================ */
.why-intro {
  margin-bottom: 2.5rem;
}
.wi-lead {
  font-size: 1rem;
  color: var(--g500);
  margin-bottom: 0.5rem;
}
.wi-options {
  font-size: 1rem;
  color: var(--g400);
  line-height: 1.75;
  margin-bottom: 0.75rem;
}
.wi-close {
  font-size: 1rem;
  font-weight: 700;
  color: var(--black);
}

/* ================================
   TESTIMONIAL CAPTIONS
   ================================ */
.testimonial-caption {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--g400);
  margin-bottom: 0.85rem;
}
.testimonial-caption.is-centered {
  text-align: center;
  margin-bottom: 1.5rem;
}

/* ================================
   PROOF ITEMS
   ================================ */
.proof-item {
  display: flex;
  flex-direction: column;
}

/* ================================
   BEHIND EVERY RELATIONSHIP
   ================================ */
.work-list {
  margin-top: 2rem;
  border: 1px solid var(--g200);
  border-radius: 12px;
  overflow: hidden;
}
.work-item {
  padding: 1.1rem 1.5rem;
  font-size: 0.9rem;
  color: var(--g700);
  background: var(--white);
  border-bottom: 1px solid var(--g200);
  line-height: 1.5;
}
.work-item:last-child { border-bottom: none; }

/* ================================
   PIPELINE GROWTH CHART
   ================================ */
.growth-header {
  display: grid;
  grid-template-columns: 5.5rem 1fr 3.5rem;
  gap: 1.25rem;
  margin-bottom: 0.6rem;
}
.gr-col-label {
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--g400);
  text-align: right;
}
.growth-track {
  display: flex;
  flex-direction: column;
  gap: 1.35rem;
  margin-bottom: 2rem;
}
.growth-row {
  display: grid;
  grid-template-columns: 5.5rem 1fr 3.5rem;
  align-items: center;
  gap: 1.25rem;
}
.gr-month {
  font-size: 0.7rem;
  font-weight: 700;
  color: var(--g500);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
}
.gr-bar-wrap {
  height: 4px;
  background: var(--g200);
  border-radius: 100px;
}
.gr-bar {
  height: 100%;
  background: var(--black);
  border-radius: 100px;
}
.gr-num {
  font-size: 1.1rem;
  font-weight: 800;
  letter-spacing: -0.5px;
  color: var(--black);
  text-align: right;
  white-space: nowrap;
}
.growth-caption {
  font-size: 0.9rem;
  color: var(--g500);
  line-height: 1.75;
  padding-top: 1.5rem;
  border-top: 1px solid var(--g200);
}

/* ================================
   METRICS BLOCK
   ================================ */
.metrics-block {
  margin-top: 3rem;
  padding-top: 2.5rem;
  border-top: 1px solid var(--g200);
}
.metrics-heading {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--g400);
  margin-bottom: 1.5rem;
}
/* ================================
   METRICS ROW
   ================================ */
.metrics-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

.metric-num {
  font-size: 2.25rem;
  font-weight: 800;
  letter-spacing: -1.5px;
  color: var(--black);
  line-height: 1;
  margin-bottom: 0.4rem;
}

.metric-label {
  font-size: 0.78rem;
  color: var(--g500);
  line-height: 1.4;
}

/* ================================
   RESPONSIVE
   ================================ */
@media (max-width: 600px) {
  :root { --py: 4rem; }

  .hero { padding: 5rem 0 4rem; }
  .hero h1 { letter-spacing: -1px; }

  .boa-pair           { grid-template-columns: 1fr; }
  .criteria-grid      { grid-template-columns: 1fr; }
  .deliverables-grid  { grid-template-columns: 1fr; }
  .proof-grid         { grid-template-columns: 1fr; }
  .why-grid           { grid-template-columns: 1fr; }

  .ls-logos { gap: 1.5rem; }
  .ls-item  { font-size: 0.9rem; }

  .inline-testimonial { max-width: 100%; }

  h2 br { display: none; }

  .foot-inner { flex-direction: column; text-align: center; }
  .foot-links { justify-content: center; }

  .cta-dark { padding: 5rem var(--px); }

  .comparison-grid { grid-template-columns: 1fr; }
  .psych-grid      { grid-template-columns: 1fr; }
  .metrics-row     { grid-template-columns: 1fr; gap: 1.75rem; }
  .metric-num      { font-size: 2rem; }

  .growth-header   { display: none; }
  .growth-row      { grid-template-columns: 4.5rem 1fr 3rem; gap: 0.75rem; }
  .gr-num          { font-size: 1rem; }
}